Innovation is defined as an idea which is considered new, but it can further be described as comprising the process ad output of achieving technologically feasible solutions - or otherwise in organizations unrelated to technology, to a problem, which culminates in the satisfaction of a consumer need (Dasanayaka, 2009). Thus, innovation can be perceived as a problem-solving model (Dasanayaka, 2009). Dasanayaka (2009) explains that some theories linking innovation and organizational culture presuppose that successful companies poses the potential to absorb innovation into their organizational culture and management process, and as such organizational culture will be the guiding element of organizational innovation. Related theories argue that organizational culture affects the level at which creative solutions are encouraged within a firm, as well as the extent they are supported and implemented (Dasanayaka, 2009).
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